Hi all,
Our quarterly product Statement of Direction went out yesterday, giving you an advance view into the new features under development for this quarter. For the full details on recent and forthcoming changes, please see the attached page at this link.
With all the feedback we’ve received from many of you, we understand that now, more than ever, it has never been more important to cultivate existing customer relationships, where we have to listen, work together to solve problems and support one another on this journey.
As we’ve mentioned before, Sales Navigator can be a great tool to help you identify new tools, but right now, it’s crucial to understand that it can also be a great resource to help build and maintain meaningful relationships with current customers. So, here’s a sneak peek of the new features and enhancements coming this quarter that aim to support you in cultivating relationships, further identifying buyer interest, and driving more efficiency in your team’s day-to-day efforts.
Top New Enhancements & Features Coming This Quarter:
Cultivate relationships through account list updates
- /For both Enterprise and Teams license holders] Account list updates will give you a complete view of the book of business, allowing sales teams to prioritize accounts and identify opportunities for outreach based on their target accounts’ most relevant LinkedIn activity.
- >For Enterprise license holders] To help you really understand your customers’ challenges and opportunities, you’ll be able to efficiently import a CVS file of your accounts to Sales Navigator. Additionally, for customers with CRM Sync activated, we’ll bring Opportunity information directly into Lists* so that users can better prioritise through the lens of deal progression.
*CRM Sync is required, will be available for Salesforce Sales Cloud this quarter and Microsoft Dynamics 365 Sales next quarter
Understand buyer interest through video and URL support in Smart Links
- For both Enterprise and Teams license holders]To ensure you’re spending the right time with the right customers you must easily and accurately assess their interest. Through leveraging video and URL in Smart Links you’ll get even more insights into buyer interest and create an even more engaging and rich media experience for prospects and customers, and deeper content engagement tracking capabilities.
Leverage CRM + Sales Navigator through ROI Reporting
- oFor both Enterprise and Teams license holders] To make your life easier, we’re continuing to bring Sales Navigator closer to your CRM with updates to ROI Reporting that allow you to more accurately understand the total revenue sourced or influenced by Sales Navigator.*
*CRM Sync is required an available for Microsoft Dynamics 365 Sales and Salesforce Sales Cloud
Recommendations to Program Managers and Admins
Program Leaders and Admins should:
- Review the list of updates relevant to your team, and work with your LinkedIn account representative to determine how they will impact your team’s sales processes.
- Plan training sessions on updates to your sales process that ensure your team quickly takes advantage of the new features.
Sales Navigator Administrators should:
- Remind users to review the product update details that will be shared with them in an announcement around November 11.
- Take advantage of early access provided around November 18 to familiarize yourself with the changes.
- Encourage users to engage in training opportunities offered by your organization and/or LinkedIn.
Next steps on product announcements:
- Product announcements will be sent to you directly, as well as to your team’s Sales Navigator users around November 11, providing details on the changes included in the Q4 Release.
- Sales Administrations and Program Managers will receive access to most features around November 18, with users ramping in the weeks that follow.
- Additionally, as always, we’ll share all new features and the ramp timeline here in the Community in the upcoming weeks. So, keep an eye out for that!
Important note: please keep this information between you and your internal teams only, as this is an exclusive early view and these features are still under development. If you have any questions or feedback about the product direction, please leave a comment below and/or share your feedback in our ideas board.
Thank you to all our Community members who reached out with suggestions and feedback related to these features! As always, if you have ideas for additional new features, please submit them via the Ideas page.
Thank you,
Nádia